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Estimating the cost of custom boxes may seem like a complicated process, but with the right insights, it becomes much easier to navigate. One of the most common questions people ask is: “How will my cost change if I make certain adjustments?”
To answer this, we recently conducted a multi-variable regression analysis using data from thousands of custom box quotes generated by Georgette each year. The results revealed several key factors that significantly impact custom box pricing. Below, we'll break down these factors to help you make informed decisions when ordering custom boxes.
1. Order Quantity: The Biggest Factor in Reducing Costs
When it comes to managing your packaging expenses, order quantity is the single most significant factor. The difference in price between ordering 1,000 boxes versus 20,000 boxes can be dramatic, leading to a 73% drop in unit costs.
- Increasing your order from 1,000 to 3,000 boxes can result in a 50% decrease in unit cost.
- Ordering 3,000 to 5,000 boxes typically drops the unit cost by an additional 25%.
- From 5,000 to 10,000 boxes, expect another 20% reduction.
- Even increasing from 10,000 to 20,000 boxes can lead to a further 10% savings.
For orders exceeding 20,000 boxes, the cost-per-unit starts to flatten, with only minor reductions (2-3%). However, at such high volumes, even small percentage reductions can lead to significant cost savings.
2. Board Type: Recycled vs. New White Board
An environmentally-friendly and cost-effective strategy is to choose recycled kraft board instead of new white board for your custom packaging. Opting for recycled material generally results in a 20% cost reduction. Additionally, recycled board provides opportunities to create visually appealing designs that make Pantone colors pop, offering both style and sustainability for your brand.
3. Number of Pantones: Keep it Simple
The number of Pantone colors used in printing can also have a significant effect on the overall cost of custom boxes. Most iconic brands tend to use just 1 or 2 Pantones to maximize cost-efficiency and maintain strong brand recognition.
For every additional Pantone added to the design, expect a 5% increase in the cost of your box. By keeping Pantone usage to a minimum, you can strike a balance between eye-catching design and budget-conscious production.
4. Adding Foil: Enhance with Caution
Adding metallic foil, such as holographic or hot-stamped foil designs, is a popular way to enhance custom packaging. However, this luxury touch comes with an added cost. Incorporating metallic foil typically increases the overall price by 30%. While foil accents can make your packaging stand out, it’s important to factor in this additional cost before committing to the design.
Conclusion: Make Informed Choices for Custom Box Orders
When estimating the cost of custom boxes, it’s essential to consider factors like order quantity, board type, the number of Pantones, and the inclusion of metallic foil. Understanding these variables will help you make more strategic decisions and optimize your packaging budget. Whether you’re aiming for environmentally-conscious materials or unique design elements, the tips above can guide you in creating cost-effective custom boxes that align with your brand vision.
Go forth, create the custom boxes of your dreams, and watch your packaging costs decrease while your brand impact increases!
